Participants in the variable annuity industry say retirement income and principal protection features, should help VA products do well.
The Insured Retirement Institute, Washington, and Cerulli Associates, Boston, joined to conduct a survey of executives at more than three dozen companies.
The participants, who were interviewed in the first quarter, included executives at insurance companies, variable annuity asset management firms, and broker-dealers.
The executives surveyed ranked growth opportunities for variable annuities at 4.1 on a 5-point scale, and for fixed annuities at 3.2 on the same scale, according to the IRI and Cerulli researchers.
Deferred variable annuities, in particular, are expected to have fairly strong growth potential, the researchers say.