I was amazed when I realized that back in 1990, when I started specializing in long term care insurance, I didn’t have email. Now, I can’t imagine how much more time-consuming my business would be without it.
We are in the throes of a rapidly evolving and changing “digital revolution.” We all want to figure out how to harness relatively inexpensive tools such as websites, blogs, social networking, and newsletters to make money.
My instinct has always been to be aware of new trends and embrace them, hopefully putting myself ahead of the curve. This is how you get and keep an “edge.” You don’t have to be perfect at this to be successful.
If I had known then what I know now, I would have been more meticulous about inputting into my database every attendee at a talk I gave and every person I ever had a meaningful conversation with — even a social conversation. I have not done this as faithfully as I could have, and now I see that in the “digital revolution,” this has cost me money.
When you’re “huffing and puffing” to get your business rolling in the beginning, time is an extremely scarce resource. When I was in the earlier stages of my career, I had to decide between entering a few more names into my database and making another prospecting call. In hindsight, I should have entered the names into my database instead of making the extra call.