The question was: According to a Carlson School of Management study, only 10% of seniors rely on a financial advisor for financial advice. So, how can I as an advisor reach more senior clients and convey the life settlements option available to them?
The answer is: Here are three suggestions:
1) Ask for referrals. One of the best methods for reaching seniors is to tap into their social network via your existing customers. Talk with current clients about life settlements, and in that conversation ask if they’re aware of any friends or relatives who might like a primer on the option.
2) Hold seminars. Reaching into the community by offering free financial education can pay off in a number of ways. You can present yourself as an expert and do so to a new audience.