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True Colors: The Coalition for Financial Planning

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Well, the CFP Board finally made its move. Last Friday, the Board-led Coalition for Financial Planning unveiled what it’s named “The Financial Planners Act of 2010.”

This “Act” will be presented as an amendment to the Senate’s version of financial services reregulation by Sen. Herb Kohl (D-WI), who sits on Senator Dodd’s Banking Committee. Apparently, Senator Kohl will introduce his amendment during the Dodd bill’s mark up period, at which time it will be approved or rejected by the full committee.

Senator Dodd is scheduled to present his Bill to the Banking Committee on March 15, 2010 (sans the FP Act of 2010), but over the prior weekend, leading Republicans suggested he delay the introduction to take one more stab at a bipartisan bill, so the timing is unclear.

While I’ve barely had time to read through the lengthy FP Act, a couple of items stand out. First, the Act establishes “registered financial planners,” which would be registered by one or more “financial planning oversight boards.” It calls for the SEC to take applications for these FP oversight Boards within the year following enactment of the Act, and to designate at least one such “Oversight Board” before the year is out.

Acceptable candidates for such a Board are limited to “having a mission to protect… consumers,” “experience in overseeing financial planners,” and cannot be “a membership organization” nor “an association of brokers and dealers registered under the SEC.”

So, the CFP Board has attempted to eliminate potential competitors for “Financial Planning Oversight Board” such as the FPA and NAPFA, as well as the leading contender, FINRA. Curiously, it didn’t rule out the American College with its ChFC designation. Apparently, in its zeal to grab control of all things financial planning, the Board is not prepared to throw down with the powerful insurance lobby.

As you might expect, the FP Act of 2010 defines “financial planner” as anyone who “calls themselves a financial planner” or anyone who “provides… …advice with respect to the management of financial assets in not fewer than two areas of financial planning….”

As I’ve written before, a quick review of those FP “areas”–planning for investments, taxes, education, retirement, estates, and risk management–tells us that “any two” essentially covers all brokers, RIAs, insurance agents, and many accountants and lawyers: together, well over 1 million folks. Can’t say the CPF Board is thinking small here. (If they’d just include doctors and teachers, they could rule over just about all professionals in the country.)

The Board, excuse me, the Coalition, also tellingly left the door wide open on professional standards, which merely include education and exam, actually offering financial plans, and two brief ethical points: no fraudulent acts (duh), and adherence to “a fiduciary standard.”

That’s right: despite the Board’s/Coalition’s past reassurances about its fervent support of a genuine fiduciary standard based on the ’40 Act (without the broker exemption), the FP Act of 2010 has left “fiduciary” completely undefined. It’s almost as if they’re willing to go with any definition of “fiduciary,” however watered down, to get a “Financial Planning Act.”

I hope I’m wrong.


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