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February 22, 2010 at 07:00 PM
I recently took my family on a vacation to Disney World. During the long lines in the Magic Kingdom, my wife and I played a lot of word games with our children to keep them from saying “Mom and Dad, when is this line going to end?” One of the word games we played was “opposites.” What is the opposite of fun? Bored. What is the opposite of Cinderella? Angelina Jolie, my 5-year-old did get that one.
What is the opposite of a financial advisor?
For many insurance agents and money managers, the answer is “business manager” (i.e., someone who has the opposite personality trait of the individual who is happy with a 9-5 job). Financial advisors who must also be salespeople or marketers often don’t like to be controlled by the clock or automation. They are slightly unorganized or off schedule because of their multi-tasking nature. Many of these advisors, too, are not good delegators, having built their practices with an “I wear every hat” activity list.
The opposite of you
All of these traits and habits are hard to break and are the opposite of how someone should behave to succeed as a life insurance professional–and be human (e.g., taking time off to go on vacation, to recover from a disability or to help ailing parents or children recover from a crisis). To succeed in their practices, advisors thus must learn to automate and delegate tasks.
Automation helps advisors to use their time and resources efficiently and cuts down on errors. Among the many automation tools is office management software that can store client data, keep calendar appointments and handle sales and marketing initiatives.
