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December 16, 2009 at 07:00 PM
1. Plan for holidays and special occasions. Many marketers cash in big on holidays. There is a great deal of competition in the world of e-commerce and planning an effective holiday e-mail marketing campaign will help you compete. Start early and build the campaign up a little. Watch the pros and learn from them.
2. Subscribe to yourself. It is important to test your marketing e-mail in various e-mail services including Gmail, Yahoo, Hotmail and AOL. They all work differently, especially if you’re sending in HTML format. It’s simple to sign up for these various free e-mail accounts and send your e-mail to yourself to see what your subscribers will see.
3. Show you’re trustworthy. Privacy and confidentiality are very important to most consumers. Make sure your e-mail sign-up pages clearly state you will not sell subscriber information and that it will be safe with you. Many people won’t give their e-mail to those who don’t offer this bit of information. Never trade lists with other marketers or sell your list for quick cash. Those low-brow tactics are very damaging to the entire industry.
