Here are some of the best tricks from SMA staff, readers, and contributors, to keep the method of your message on top of the charts.
1. Shake things up– in a good way: “When someone asks us how we are different from our competition, we reply, ‘We are in the purple cow business. We help our clients stand out in the crowd.’ Then we add, ‘That’s how we will position you with your competition.’ They immediately ‘get it.’” -Stephanie Ursini, Capital Momentum LLC
2. Know your limits: “We like the personal touch when it comes to direct marketing. But if your handwriting sucks, then don’t send me a handwritten letter. Type it up.” -Grace, a panelist from a Senior Market Advisor Expo
3. Explore the impact of celebrity: “Positioning yourself in the media as an expert – a quotable, featured authority on the business – is entirely possible by creating and hosting your own weekly radio program.” -Writer Nick Hartshorn