NAILBA 28, the National Association of Independent Life Brokerage Agencies’ (NAILBA) annual meeting, was deemed “a resounding success” by exhibitors and delegates alike.

Held November 12-14, 2009, in Hollywood, Florida, the event attracted 1,250 attendees and 110 exhibiting companies. The insurance brokerage industry’s premiere event, NAILBA 28 featured education and networking opportunities for this specialized community.

“The packed training sessions and keynote addresses and the well-attended special events demonstrate the industry’s desire for an event with an emphasis on learning and networking,” said NAILBA Chairman Gary Dworkin, CLU, RHU. “This year’s event provided sales leads and nurtured existing client relationships for companies operating within the life insurance industry’s independent distribution channel.”

Exhibitor’s feedback was overwhelmingly positive.

“This is very much our target audience–it’s how we market our services, and we’ve found there are lots of decision makers here,” said exhibitor Lowell Aronoff, CEO of Toronto-based CANNEX Financial Exchanges Limited. “This is our third or fourth year, and the nice thing about coming to NAILBA is that, if the people see our product and they like it, they’re the ones who can make the decision to buy it.”

Not all exhibitors were on hand to make a sale.

“We do business with about 175 of these folks, so for us, being at NAILBA is about client retention and the opportunity to get in front of the clients we already have,” said exhibitor Robert Erzen, Area Vice President for Arthur J. Gallagher Risk Management Services. “If we’re not here, we’re conspicuously absent.”

In addition to a robust exhibit hall, the trade show featured nine workshops covering a wide range of topics and issues of particular relevance to Brokerage General Agencies operating in today’s competitive market. Keynote addresses from nationally-recognized presenters–best-selling author Dan Pink, sportscaster Greg Gumbel, and broadcasting legend Tom Brokaw–offered participants unique insights into today’s business climate, as well as a forecast for the future.

NAILBA also chose the insurance brokerage industry’s premiere event as a launching platform for its new brand identity.

“We have taken this opportunity to modify the way we present ourselves to our constituents–our members, our carriers, our suppliers–and to elected representatives, regulators and business partners,” explained NAILBA Executive Director Jack Chiasson. “NAILBA has a new look that you’ll be seeing on our printed materials and our completely updated, more user-friendly website.”

NAILBA 29 will be held November 18-20, 2010, in Dallas, Texas. For more information, visit www.nailba.org.