For an advisor, building a strong reputation within a community is one of the best ways to develop and grow your practice.
We’ve talked to advisors across the country and many are integrating community work as part of their overall plan.
“Community involvement is a large portion of what our professional marketing plan is,” says Andrew Frazier, an advisor located in Portland, Ore.
Frazier says he does many of the other, more traditional marketing strategies as well, but that “nothing has a bigger return than the charitable activities.”
He adds that as he and his firm has “gained roles in nonprofits, it has opened doors to other circles and that has opened doors to tons of referrals to other circles that extend beyond the organization.”