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Life Health > Life Insurance

Liz Cuddy named Chief Marketing Officer of The Washington Group

By staff Writer

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The Washington Group of Northwestern Mutual Financial Network, McLean, V.A., has promoted Liz Cuddy to Chief Marketing Officer for the financial security company.

Cuddy, who received a Bachelor of Arts degree from the College of the Holy Cross, was named Director of Marketing for The Washington Group in April 2008. Prior to that, she was Director of Marketing Communications for McKinley Marketing Partners.

In addition, The Washington Group has also promoted Ashley Shafii to Director of Training and Development, and Tanya Smith to Chief Recruiting Officer.

Cuddy, Shafii and Smith will provide a communication and decision-making structure for The Washington Group’s recruiting, development and marketing programs across its five local offices.

The new team, working closely with the Managing Directors of The Washington Group who lead the area offices, will concentrate on the recruitment of new Financial Representatives, development of current Financial Representatives’ practices, as well as marketing strategies for The Washington Group.

“We are excited about the recent additions to our leadership team and feel extremely confident that Liz, Ashley and Tanya will provide tremendous expertise and guidance as we continue to grow the company,” says Leo Tucker, Managing Partner of The Washington Group, which has offices in Fairfax, VA, Leesburg, VA, McLean, VA, Rockville, MD, and Washington, D.C.

Tucker believes that the three promotions will further strengthen The Washington Group’s management team. Cuddy, Shafii and Smith now report directly to Tucker, as do the company’s Managing Directors.

Shafii, who received a Bachelor of Science degree from the University of Florida and a Bachelor of Arts degree from the University of South Florida, joined The Washington Group as Director of Training in July 2008. She was most recently a Sales Management and Marketing Coordinator for Factory2Customer.

In February 2009, Smith joined The Washington Group as Director of Recruiting, a new position at the company. Smith, who received a Bachelor of Arts degree from The University of Maryland, previously was with LexisNexis for 10 years, most recently as Director of Corporate Sales for the mid-Atlantic states.

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