Pruco Life Insurance Company, a Prudential Financial company, Newark, N.J., has introduced a new variable universal life insurance policy that will give consumers the potential for cash value accumulation and can guarantee that their death benefit will not lapse regardless of how the underlying investments perform. The new policy, called VUL ProtectorSM, offers 13 asset allocation investment options including a money market account and fixed rate option.

In addition to a no-lapse guarantee, VUL ProtectorSM offers an enhanced cash value rider and persistency credit for the policyholder beginning in year 13. VUL Protector is issued by Pruco Life Insurance Company in all states except New York.

For more information, visit www.news.prudential.com.