No More Cold Calling
Many advisors envision a perfect sales world, a world in which your phone constantly rings with interested and qualified sales prospects just waiting to work with you. In this perfect world, you don’t have to develop sales prospects, follow leads, conduct seminars, or cold call. (Well, in my perfect and real world, cold calls never exist!) These perfect-world clients just appear, “flying in” at any time to boost your business.
In sales, we call these perfect-world clients “bluebirds.” They fly in unexpectedly and land exactly where we want. The inquiring client may have read about you; read an article in which you were mentioned or you wrote; or came from a referral. All wonderful, but unexpected and undependable.