The U.S. division of Sun Life Financial Inc., Wellesley, Mass., has named Michael Murphy CLU, ChFC, Assistant Vice President, U.S. Individual Life Product Marketing. Murphy will be responsible for setting the strategic direction for all marketing and marketing-related activities within the Individual Life insurance division of SLF U.S. He will oversee all marketing efforts to both the distribution partners who recommend Sun Life’s life insurance products, and to the consumers who purchase them for protection and estate planning purposes.

“Mike brings a deep industry knowledge, collaborative spirit and creative approach to life insurance marketing and will help us to capitalize on the momentum we’ve built,” says Priscilla Brown, Senior VP and Head of Marketing. “In this role, Mike will focus on supporting and adding value to the distribution channel as their customers look to Sun Life’s strength in today’s uncertain economy.”

Murphy previously worked at Fidelity Investments for 15 years, most recently as Vice President of Trust and Estate Planning where he originated the Estate Planning Service for Fidelity’s Private Client Group. He holds a Masters of Financial Services from The American College and Bachelor’s degree from Salem State College.