How’s your seminar business going so far this year? If you’re meeting any speed bumps along the way, maybe the problem is with targeting your marketing.
Dave Williams of Brownsburg, Ind.-based RDW Financial Group, and a speaker at this year’s Senior Market Advisor Expo, says there are two parts to really nailing your seminars and making them an integral part of your practice.
“The first is making sure you know who your target market is and then making sure they get invited. I know this sounds easy, but demographics can play an important role. Different areas of my town require different mailing filters and a constant updating of the invite. Let’s face it, you can’t do a seminar if no one is in attendance, so my staff really works on making sure that we are using the right vendors and list.