Alliances: Bankers Life, My HSA Rewards, Horizon, AWAC

Bankers Life and Casualty Company is now marketing Medicare Advantage plans from Humana Inc. to its own customers.

Bankers Life, Chicago, will continue to offer its own line of Medicare supplement products, while Humana, Louisville, Ky., will now have Bankers’ career sales force of 5,270 agents helping to sell its Medicare supplements.

Bankers Life. a subsidiary of Conseco Inc., Carmel, Ind., specializes in selling financial products to middle-income seniors.

In other insurance alliance news:

- HSA Bank, a unit of Webster Financial Corp., Waterbury, Conn., has agreed to use the My HSA Rewards program from Healthy Rebates Inc., Atlanta, to encourage consumers to open and fund HSAs.