Protective Life Insurance Company has started marketing a new second-to-die term life insurance policy that is aimed at value-conscious consumers.

Called Protective Survivorship Term, the contract insures two lives under one policy, with the death benefit payable to the designated beneficiary following the second death, says Protective Life, a unit of Protective Life Corp., Birmingham, Ala.

The death benefit can be used to help pay estate taxes and other settlement costs, the company says.

Options include conversion, which allows conversion to a permanent insurance plan before the end of the level-premium period; and policy split, which splits the contract into two polices in event of divorce or changes in legislation that nullify the advantages of the product in estate planning situations, Protective says.

The survivorship term policy “marks our commitment to providing affordable solutions at a time when Americans need it most,” says John Deremo, senior vice president and chief distribution officer-life and annuity division.