Benefits broker were again the largest voluntary-worksite sales channel in 2008, with 46% of the market, according to an annual survey.
According to the tenth annual U.S. Worksite Sales Reportby Eastbridge Consulting Group, benefits brokers’ share of the worksite market increased by 8% over 2007, with sales for the year of almost $2.4 billion.
All told, worksite sales for last year were $5.2 billion, reports Eastbridge, Avon, Conn.
Eastbridge reports the following share of market data on the other worksite distribution channels:
–Career agents: 31%, down 6.9%.
–Classic worksite brokers: 14%, up 39%.
–Worksite specialists: 7%, down 7.9%
–Occasional worksite producers: 2%, down 27.5%
The survey was based on data from 62 worksite marketing carriers.