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Industry Spotlight > Broker Dealers

Worksite Benefits Brokers Build Their Lead

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Benefits broker were again the largest voluntary-worksite sales channel in 2008, with 46% of the market, according to an annual survey.

According to the tenth annual U.S. Worksite Sales Reportby Eastbridge Consulting Group, benefits brokers’ share of the worksite market increased by 8% over 2007, with sales for the year of almost $2.4 billion.

All told, worksite sales for last year were $5.2 billion, reports Eastbridge, Avon, Conn.

Eastbridge reports the following share of market data on the other worksite distribution channels:

–Career agents: 31%, down 6.9%.

–Classic worksite brokers: 14%, up 39%.

–Worksite specialists: 7%, down 7.9%

–Occasional worksite producers: 2%, down 27.5%

The survey was based on data from 62 worksite marketing carriers.