“Buy and hold” no longer applies to just stocks (and even that’s questionable). Premiums for term life insurance are increasing by anywhere between 5 percent and 15 percent, according to the Wall Street Journal. Boomers who used to shop around for a better premium every five years will end up paying a lot more now, not only because of market changes, but stricter underwriting requirements at a number of insurers.

The increase in premiums follows a two-decade trend of falling premiums, the Journal writes, conditioning boomers to buy a shorter term policy, and purchasing a new one later. Now, they should look to lock in an affordable premium before it goes up.

Not all insurers have raised prices though, so shopping around is a good idea. The Journal points to Northwestern Mutual Life Insurance Co., and recommends checking out mutual companies owned by the policyholders, and publicly traded insurers.