Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards
ThinkAdvisor

Financial Planning > Behavioral Finance

Hartford Redesigns Site

X
Your article was successfully shared with the contacts you provided.

A large insurer has revamped its home page.

Hartford Financial Services Group Inc., Hartford, says the updated website, at http://www.thehartford.com/, now offers clear options for consumers who want to get a quote or find an agent as quickly as possible.

The updated site also gives users the ability to set a custom “landing” page, to help them jump to the content and tools they need, Hartford says.

Hartford has improved the tools it uses to analyze site traffic, and it is hoping those tools will help it find more opportunities to make sales, the company says.


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.