These days everyone needs a Web presence, even if it’s a simple one. Terry Morris provides a checklist of best practices for you to consider as you lay out your Web site.
- One of the first – and most obvious – marketing rules: Make sure your site appeals to your target audience.
- Keep your site header and logo consistent, as well as the navigation area.
- The page title should include the company, organization, or site name.
- Don’t forget about the footer – make sure you include the copyright and contact information.
- Good use of basic design principles: repetition, contrast, proximity, and alignment
- Test your layout on different machines to make sure it displays without horizontal scrolling at 1024×768 and higher resolutions.
- Choose a high contrast between text and background, so your copy is easy to read.
- If you have repetitive information (like your logo and navigation links), it should take up no more than one-quarter to one-third of the top of the page.
- Don’t save the best for last. Your most compelling content should appear “above the fold” (before anyone has to start scrolling).
- Home page downloads within 10 seconds on dial-up connection.