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Firm: Websites Pass Poorly

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Many life insurance marketing websites omit or hide the information that consumers need to get in touch with life agents.

The Customer Respect Group, Ipswich, Mass., has published that conclusion in an analysis of how well life websites pass consumers on to “live human” agents.

About 36% of the sites studied failed to include a clear option that visitors could use to locate local life insurance agents, the firm reports.