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Firm: Websites Pass Poorly

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Many life insurance marketing websites omit or hide the information that consumers need to get in touch with life agents.

The Customer Respect Group, Ipswich, Mass., has published that conclusion in an analysis of how well life websites pass consumers on to “live human” agents.

About 36% of the sites studied failed to include a clear option that visitors could use to locate local life insurance agents, the firm reports.

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Fewer than 25% of the sites let users locate agents by name, and only 37% of the sites made it easy to find information about how to ask for a callback, Customer Respect Group says.

Just one site allowed users to ask to be called back on a specific day.