Joining a social networking Web site (or even branding your own page for your business) is an easy procedure, and free, as well.
o visit the site homepage (Facebook, LinkedIn, etc.)
o create a page for your business
o enter the name of your business
o create a secure account
o set up your business profile

With both Facebook and LinkedIn you can:
o Review your stats to see who is “linking” and mentioning you
o Create an RSS feed
o Start “Google Alerts” with your blog URL (Web address), blog title and name
o Add comments and “trackbacks” to grow the conversation