Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards
ThinkAdvisor

Life Health > Life Insurance

Nationwide Taps Errol Morris

X
Your article was successfully shared with the contacts you provided.

An insurer has brought in a top documentary filmmaker to take its television ads in a new direction.

Errol Morris, the director of the Thin Blue Line and The Fog of War, is directing the television commercials in a new I Am On Your Side campaign for Nationwide Mutual Insurance Company, Columbus, Ohio.

The campaign will feature real Nationwide employees and agents sharing true stories about how they have worked to help Nationwide customers, the company says.

The new campaign will replace the Life Comes At You Fast campaign, which was introduced in 2004.

TM Advertising, Dallas, developed the new campaign, which will include radio, Web and print ads as well as cable and broadcast television commercials.


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.