We always ask for feedback from our readers and have picked up several ideas from subscribers that will help us improve our content. Most recently, we received some very useful information regarding our annual Readers Choice Awards.
These suggestions have triggered us to rethink and re-evaluate how we conduct polls, surveys, lists and other, similar features in the future. And we believe these changes will better serve your practice. In undertaking Readers Choice, we understood that awards-based content comes with scrutiny and the potential for controversy. We were OK with that as we established the feature with the highest integrity and the best of intentions as an outlet for you, our subscribers, to express your opinions about our industry’s companies and products.
During this critical time in our industry, however, we feel our readers require more than the opinion of their peers — they need and deserve hard facts, critical data and quantitative research, so that they can make the best decisions possible for their practice.
To that end, we will no longer offer Readers Choice in its current form. Moving forward, we see a great opportunity to evolve our approach and methodology. As many of you know, we are now part of a much larger organization, Summit Business Media. Our parent company has its own research and data division, as well as additional resources, and we are currently exploring the best ways to partner with them to adopt quantitative research and data to bolster your business.
As we continue to shape our new direction, what information could we provide, via statistical data or research, that you would find most helpful? Also, is there industry information you currently utilize that would be useful for other advisors?
While we will be changing the process in our data gathering, we will continue the chief mission SMA was founded on: the idea of supporting the advisor channel and constantly looking at new ideas and strategies that will keep you at the top of your game.
We will always keep that first and foremost in our content. And, quite frankly, in these challenging and turbulent economic times, we believe it’s more important than ever that we continue to bring you the tools, tips and takeaways that you need to help your business thrive.
Your feedback is critical in making this publication the best it can be. Please send me a note at firstname.lastname@example.org and tell me what empirical information you need that will best support your practice.
I look forward to hearing from you.