Baby boomers comprise nearly 30 percent of all Internet users. Here are some fast facts on how to grab the attention of the 56.7 million online boomers from online market research firm eMarketer:
Establish trust. Make sure your products and services live up to their claims. Boomers are more willing to try competing brands and services than younger consumers. They’re also more likely to spread the word about those experiences, good and bad.
Be inviting. Make sure your site is easy for baby boomers to access and use. eMarketer suggests the following: Offer visitors the ability to enlarge the size of fonts and photos; keep the design simple, not cluttered; display your privacy policy prominently; and make sure content is written in concise, understandable language.