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Grocery Chain Expands Wellness Rewards Program

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Hannaford Bros. Company has asked RedBrick Health Corp. to help more Hannaford employees choose health coverage, shop for health care and improve their health.

Hannaford Bros., Scarborough, Maine, a supermarket company, began testing the Consumer-Owned Health program from RedBrick, Minneapolis, on 2,000 employees and dependents in June 2008.

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Hannaford Bros. now is offering the program to all 18,000 employees and dependents who are eligible for health benefits.

The program includes a financial rewards system for employees and dependents who participate in wellness and condition management programs, RedBrick says.