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Practice Management > Building Your Business

Low-budget marketing

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In a tight economy you may not have the extra dollars to spend on marketing. Luckily, you already have the roots in place for the most effective – and cheapest – marketing campaign: your clients. John Napolitano, of U.S. Wealth Management, calls clients your best marketing partners. By developing the trust and loyalty of your clients, you can turn them into advocates for your work and your business. He offers several ways to develop the relationships you already have without dropping a lot of extra money:

Show your appreciation. Send a hand-written thank you note. A gift basket with practical gifts like stationary or pens with your logo will serve double duty as advertising tools.

Send regular status reports. Even if it’s a brief e-mail letting them know what you’re working on, it shows clients no detail will be overlooked, no matter how small.

Take an interest. Ask about clients’ interest and families. Creating a friendly level to your business relationship will increase client loyalty. If you come across articles or books relevant to your clients interests, drop them a line or send them a copy.

Source: John Napolitano, “Success as a Personal Financial Planner”


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