It is a guarantee that you’ve heard the phrase many times before–”Get off the beaten path.” When it comes to your state of mind, you may be surprised to learn that habitual brain patterns may be standing between you and the sales success you desire as a life insurance professional.
Studies have shown that your thoughts and mental habits become brain patterns that are ingrained into your mind. But more recent studies have clearly demonstrated that, in spite of what you might think about aging, the reality is that you can change your brain to think more positively and even more “successfully.”
The term that has been coined– “neuroplasticity”–refers to your ability to change your patterns of thinking.
Just consider the way in which the old Wild West was settled and you surely can imagine a wagon train driving across fields of grain and wearing a beaten path. At first the grain is tamped down until the constant travel forms two dirt grooves in which a driver steers the wagon wheels. The brain works the same way. Over time, the inputs you provide begin to create consistent patterns of synaptic firing and consequently habitual thinking.
Thus if you fixate on the current economic woes in the world marketplace, you will weave patterns of fear and pessimism. Your demeanor and behaviors will reflect your fears and ultimately translate into negative energy with your clients and the people around you.
Conversely, if you train your brain to weave new paths of optimism, you will discover that your outlook in life changes and you will change your brain for more positive thinking. Your clients will feel this positive thinking and lead to greater success in selling life insurance and building your business.
The most profound study of this phenomenon occurred during a study of brain patterns in Buddhist monks. A group of the sagacious meditation experts agreed, albeit reluctantly, to have electrodes pasted to their scalps to test their brain activity during meditation. Researchers discovered that an astounding level of gamma ray production had occurred in the right frontal cortex of their brains. Apparently gamma ray production is a good thing!