A wholesale life insurance brokerage firm has come out with a new look to reflect recent acquisitions.

Partners Advantage Insurance Services L.L.C., Fargo, N.D., the life brokerage firm, has a new Partners Advantage family brand and a new tagline, “Experience the Advantage,” the company says.

In May, Partners Advantage acquired FCF Insurance Market Inc., Long Beach, Calif., a fixed annuity wholesaler that does business as First Choice Financial.

The company also has acquired Independent Brokerage Network Inc., Sioux City, Iowa.

The combined company offers annuities, long term care insurance, disability insurance, final expense lead programs, an agency builder program, and help with advanced case arrangements.