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Technology > Marketing Technology

Tech savvy boomers

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  • 41% – Percentage of boomers who use social networking sites like LinkedIn, Facebook and MySpace.
  • 61% – Percentage of boomers who use download sites like YouTube.
  • 76% – Percentage of boomers who feel technology is vital to their business; 54 percent said it’s an important part of their personal lives.*

Source: NDP Group
*Source: American Express OPENAges Survey