John Hancock Life Insurance Company has launched a back-to-school campaign to drum up interest in its 529 college savings plans.
Hancock, Boston, is offering financial advisors a board game, “The Road to College,” which they can give to prospects with young children. The game is designed for players ages 5-10.
Rules of the game allow players to move forward for school accomplishments, such as learning the state capitals, or requires them to step back for slip-ups, such as forgetting homework.