John Hancock Life Insurance Company has launched a back-to-school campaign to drum up interest in its 529 college savings plans.

Hancock, Boston, is offering financial advisors a board game, “The Road to College,” which they can give to prospects with young children. The game is designed for players ages 5-10.

Rules of the game allow players to move forward for school accomplishments, such as learning the state capitals, or requires them to step back for slip-ups, such as forgetting homework.

Hancock, part of Manulife Financial Corp, Toronto, says it hopes the game will encourage financial consultants to talk about its John Hancock Freedom 529 Plan when they meet with clients. The game comes with a matching brochure for parents, providing tips about saving for college at the various stages in a child’s life.

Freedom 529, offered by the Education Trust of Alaska, is managed by T. Rowe Price and distributed by John Hancock Distributors L.L.C.