Are you making final expense a part of every client presentation? If so, great. If not, consider this: In a 2005 survey by the National Funeral Directors Association, 90 percent of respondents said they thought funeral pre-funding is a good idea. In addition, 71 percent said they want to do this planning with a trusted financial advisor.
Final expense is a product whose time has come. Why? Because it completes a person’s financial picture. Yet according to an AARP survey, 60 percent of respondents said they’d never even been contacted about pre-funding their funeral.
Unlike real estate, stocks, savings plans or traditional life insurance, final expense is a perfect addition for your senior clients because it does only one thing. It provides funds for a person’s final or funeral expenses.