- Teach a free chat room class on a subject related to your business.
- Publish a free e-zine. Use some of the extra space in your e-zine to write about yourself or business.
- Publish a section on your web site called “About Us”. With your information you could also include pictures.
- Write an article on your area of expertise. E-mail the article to web sites or e-zines that accept article submissions.
- Create and give away a free e-book. Include an “About The Author” section. Also, include an advertisement for your business.
- Participate in online communities like newsgroups, discussion boards, and chat rooms. You will meet many people and in return they will get to know you.
- Donate your time, products, or services to charities. You can list the charities you’ve contributed to on your web site.
- Promote yourself offline; teach a free class, speak at business seminars, or join a business club or association.
- Offer free consulting to your visitors. You could do it via e-mail or phone. They will get to know you and feel more comfortable buying your products.
- Publish information about yourself and business history in your ad copy. While people are reading it they begin to trust you and your business.
Source: Rojo Sunsen