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Practice Management > Building Your Business

Expand your influence

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  1. Teach a free chat room class on a subject related to your business.
  2. Publish a free e-zine. Use some of the extra space in your e-zine to write about yourself or business.
  3. Publish a section on your web site called “About Us”. With your information you could also include pictures.
  4. Write an article on your area of expertise. E-mail the article to web sites or e-zines that accept article submissions.
  5. Create and give away a free e-book. Include an “About The Author” section. Also, include an advertisement for your business.
  6. Participate in online communities like newsgroups, discussion boards, and chat rooms. You will meet many people and in return they will get to know you.
  7. Donate your time, products, or services to charities. You can list the charities you’ve contributed to on your web site.
  8. Promote yourself offline; teach a free class, speak at business seminars, or join a business club or association.
  9. Offer free consulting to your visitors. You could do it via e-mail or phone. They will get to know you and feel more comfortable buying your products.
  10. Publish information about yourself and business history in your ad copy. While people are reading it they begin to trust you and your business.

Source: Rojo Sunsen