Sun Life Financial Inc. has introduced a set of sales tools designed for financial advisors that want to market business-succession planning products to executives of small and family-owned businesses.

The kit includes sales ideas, case studies, and new producer and business-owner guides that focus on topics such as key-person insurance and buy-sell agreements, according to Sun Life, Toronto.

The program is available from Sun Life’s Wellesley Hills, Mass., U.S. retail insurance and annuity division.