Independence Holding Company has introduced a new logo and changed its Web address.

IHC, Stamford, Conn., now will do business as the IHC Group.

The company has moved its main Web address to Document Link, from Document Link

IHC is rebranding to give the 14 companies it has acquired over the past few years a consistent look and feel, the company says.

In addition to changing the Web address, IHC will promote its new look with print ads, a corporate video, Webinars and exhibits at insurance industry trade shows, the company says.