VUL product offers guarantees

Death benefit protection and cash accumulation potential. Two of the biggest reasons many people look to permanent life insurance products to solve so many of their financial planning problems. Nationwide Financial has entered the variable universal life market with YourLife Protection VUL, which offers flexible premiums, a guaranteed death benefit rider and flexibility to meet changing demands.

Senior advisors’ older baby boomer clients may like the product if they are seeking higher face amounts, premiums that will short pay or single-pay the policy and the guaranteed death benefit protection. Other features of YourLife clients may find attractive include easy-to-use policy management tools, customizable death benefit protection, a level premium to endow that will guarantee the policy for 10 years, catch-up provisions and the ability to meet different risk-tolerance levels.