Stop. Don’t delete. You need this information. We realize in today’s frenzied world of next-generation-this and killer-app-that, you need more than a monthly glossy to satisfy your information needs. It’s no longer about waiting for content to be delivered to you, but about downloading it at a time – and in a format – that fits with you and your business. Put simply, you need it when you need it.

With this in mind, we present the premiere issue of Boomer Watch, a weekly eNewsletter that expands on the mission of Boomer Market Advisor magazine. What is that mission, you ask? To provide critical assistance in helping you with the longevity and income issues your boomer clients face. We do it with practice management tips, effective marketing strategies and boomer lifestyle insight. It’s meant to help you better understand boomers’ wants, fears and needs. The end result is the information you need at the speed your business requires, which will help grow your practice by developing a deeper client relationships. As always I look forward to your comments and feedback.