Nationwide Financial Services Inc. has picked Sanjaya Malakar to appear in a new Life Comes at You Fast commercial.

Malakar, a former “American Idol” contestant, will travel to a monastery in India and learn that he needs to work on his retirement plan and to do something about his hair, according to Nationwide Financial, a unit of Nationwide Mutual Insurance Company, Columbus, Ohio.

The ad is one of 6 new spots that will target the South Asian market, Nationwide Financial reports.