Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards
ThinkAdvisor

Retirement Planning > Retirement Investing

Retirement Ad Features Reality TV Contestant

X
Your article was successfully shared with the contacts you provided.

Nationwide Financial Services Inc. has picked Sanjaya Malakar to appear in a new Life Comes at You Fast commercial.

Malakar, a former “American Idol” contestant, will travel to a monastery in India and learn that he needs to work on his retirement plan and to do something about his hair, according to Nationwide Financial, a unit of Nationwide Mutual Insurance Company, Columbus, Ohio.

The ad is one of 6 new spots that will target the South Asian market, Nationwide Financial reports.


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.