Prudential Financial Inc. is selling a new simplified-issue term life policy through banks owned by UMB Financial Corp.
The My Term product will be sold using an online automated underwriting process over a secure Web site, according to Prudential, Newark, N.J.
A policy can be delivered to qualified customers in about 10 minutes; Prudential says.
Customers can choose from a level-premium term of 10, 20 or 30 years.