Top three most important factors in choosing a brokerage agency:

  • Service – 85.1%
  • Product – 78.2%
  • Communication – 71.1%

The least important factor in the survey: location – 11.4%.

Top five resources brokers look for:

  • Product – 85.9%
  • Quote engines – 72.4%
  • Forms – 71.6%
  • Carrier information – 66.0%
  • Status reports – 58.3

Top five services brokers would like to see from their brokerage agency:

  • Consumer leads – 59.0%
  • Monthly sales ideas – 45.6%
  • Client mailers – 44.4%
  • Producer incentives – 34.7%
  • Producer Web sites – 30.6%

Source: NAILBA