Most women get it. They know the facts regarding their own life expectancy and how, statistically, they outlive men by about seven years. They understand the probability of being the caregiver for the men in their lives and that they could spend more time caring for aging parents than raising their children. And if they are unsure about how to get somewhere, they ask for directions.
Does the roadmap for your clients’ financial future or their overall financial plan include long term care planning? Have you asked the question: Are you financially prepared to live a long life?
If their plan does not clearly answer yes, the plan is not complete. This is the passport to the assessment and planning process. The plan will determine if in fact a product is needed, if transferring the risk is the right thing for them.