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MassMutual Breast Cancer Awareness Program Expected to Raise Six-Figure Donation to Local Cancer Organizations

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Massachusetts Mutual Life Insurance Co. (MassMutual), Springfield, Mass., has kicked off an innovative Breast Cancer Awareness program that will raise an estimated six-figure contribution for local cancer organizations all across the country while also educating women about financial preparedness, especially when it comes to breast cancer and other unexpected life events.

The program, part of a year-long effort by MassMutual to support breast cancer awareness efforts, will make charitable contributions of up to $3,000 to local cancer organizations in the name of each MassMutual agency that conducts a Pearls of Wisdom(R) financial education seminar in its local community in October.

Last year’s program raised $110,000 in donations from MassMutual and its agents, who conducted more than 90 Pearls of Wisdom financial education seminars across the country. Sharing the money were cancer research, detection and treatment programs in 25 states, including several local chapters of the American Cancer Society, Susan G. Komen for the Cure, and a host of other local charities.

“This is a wonderful opportunity to not only raise much-needed money for cancer research and support but also educate women about the steps they can take to financially prepare themselves and their families for unexpected life events such as breast cancer,” said Susan W. Sweetser, vice president of Focus Markets, MassMutual. “It’s just one of the many ways we support the cause of breast cancer awareness throughout the year.”

MassMutual’s breast cancer awareness efforts began in Orlando on Mother’s Day weekend, when it launched its sponsorship of the 2007 Danskin Women’s Triathlon Series for the third consecutive year. In each of the eight race cities throughout the summer, MassMutual presented interactive “fiscal” fitness seminars to race participants that explored the complexities behind real life, day-to-day situations and financial decision-making for women. MassMutual made a contribution to the Breast Cancer Research Foundation for each seminar conducted.

Furthermore, MassMutual continues to make available its ground-breaking informational brochure that informs women about financial preparedness, insurance and breast cancer. Believed to be the first of its kind in the industry, the brochure helps dispel the mistaken belief of many women that a history of breast cancer will prevent them from obtaining insurance coverage. In fact, it is now easier for breast cancer survivors to qualify for MassMutual life insurance coverage – and many will pay less for it – because MassMutual has updated its life insurance underwriting guidelines to reflect positive diagnostic and treatment developments.

Additionally, as it does every year, MassMutual will undertake a variety of activities at its Springfield, Mass. and Enfield, Conn. headquarters to involve and educate its own employees on the topic of breast cancer prevention.

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