Aetna To Reward Members For Seeing Dentist

A dental insurer will be sweetening benefits to persuade dental plan members to get regular checkups and cleanings.

Aetna Inc., Hartford, has designed its new Dental Care Reward program for employers that will stay with it for 2 or more years.

If an employee goes to the dentist for a cleaning or checkup in the first program year, Aetna will cover a greater percentage in the following program year for services such as fillings and crowns, Aetna says.

Aetna will reward members with up to 3 annual increases.

The maximum amount that Aetna will cover after implementing the increases is 100% for preventive, diagnostic and basic care and 70% for major care.