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Life Health > Life Insurance

Life Industry Gears Up For Awareness Month

By Staff Writer

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Members of the insurance community are trying to remind U.S. consumers that death or disability may come quicker than they think.

The Life and Health Insurance Foundation for Education, Arlington, Va., has lined up more than 100 insurers and tens of thousands of agents to help make September Life Insurance Awareness Month.

LIFE today drew attention to the month by releasing results of an analysis by consultants at Milliman, Seattle, which show that a 25-year-old U.S. woman has a 12% chance of dying by attained age 65.

A 25-year-old U.S. man has a 19% chance of dying by attained age 65, LIFE warns.

By age 55, a U.S. man has an 11% chance of dying within the next 10 years.

“While we are living longer, there is still a very real risk that many Americans won’t live into their retirement years,” says LIFE Foundation President David Woods.

A unit of Allstate Corp., Northbrook, Ill., found signs of resistance to thinking about life insurance in August, when it commissioned a survey of 1,070 U.S. men and women who have been married between 1 and 3 years.

The newlyweds owned an average of $107,000 assets per couple, but 61% did not buy life insurance before they got married, and 64% of the newlyweds who failed to buy coverage before they got married did not buy coverage during the first 3 years of marriage, Allstate says.

In other life awareness month news:

- LIMRA International, Windsor, Conn., has posted life awareness fact sheets for the U.S. and Canadian markets on its Web site, at Document Link

- The group insurance unit at CIGNA Corp., Philadelphia, has posted a life insurance needs calculator, and other tools and information sources at Document Link

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