As many as 363,000 U.S. businesses with 10 or more employees are thinking about offering a new voluntary benefit within the next 2 years, according to a new study from LIMRA International.
Ultimately, as many as 45 million employees could get access to new voluntary benefits, estimates Ron Neyer, a senior analyst at LIMRA, Windsor, Conn.
Neyer looks both at existing voluntary benefit customers and at employers that do not yet sponsor voluntary plans for their workers.
The greatest opportunities for worksite marketers include employers in the Northeast and service firms in all regions, Neyer writes.
Most employers with 1,000 or more employers already offer voluntary benefits, and about half are considering expanding their voluntary benefits offerings, Neyer reports.
Voluntary products generating the most interest include dental insurance, vision plans and supplemental medical products.
Voluntary medical insurance, disability insurance and life insurance also are attracting attention, Neyer reports.