Nevada insurance regulators are portraying some sellers of annuities as people who are really “bad animals.”

The Nevada Division of Insurance developed the “Bad Animals” advertising campaign to encourage consumers to check the licenses of annuity suppliers, officials say.

The campaign includes 4 television commercials airing in Las Vegas and the Reno, Nev., area and 2 billboards, officials say.

“Each ad represents a ‘simulated sales’ vignette shown from the perspective of the purchaser as they are coerced into buying a faulty annuity for all the wrong reasons,” officials say. “The ads creatively show a ‘sales person’ communicating with a potential annuity customer, then flashes to a photo of a predator that most creatively represents each salesperson, demonstrating how the customer is deceived through witty and coercive tactics.”

The slogan of each ad is, “Check with us before you write a check,” officials say.