Massachusetts Mutual Life Insurance Company is expanding promotional efforts for the LifeBridge initiative in Michigan’s Kalamazoo County.

MassMutual, Springfield, Mass., set up the LifeBridge program to provide $50,000 in free life insurance for eligible parents and legal guardians.

The program supplies 10-year, level-term life insurance coverage for working parents between the ages of 19 and 42. Children of participating parents who die can use the proceeds to pay for almost any kind of formal schooling, including pre-school, elementary school, high school, vocational school, college and graduate school, MassMutual says.

MassMutual started the program in late 2002 and since then has given away 6,500 free life insurance policies and a total of $325 million in coverage.

Back in 2002, MassMutual said it hoped to give away about $1 billion in coverage.

To qualify for the free coverage, parents must be permanent, legal U.S. residents in good health.

The parents must be working and show annual family incomes of $10,000 to $40,000 on their latest tax returns.

Only 1 member of a family can apply for coverage.

Benefits will be paid to a trust administered by the MassMutual Trust Company F.S.B. on behalf of the children. The trust will make payments directly to the schools the children attend, MassMutual says.

The office of Russ Adkins, a MassMutual financial professional based in Battle Creek, Mich., is donating time to explain the program to Kalamazoo County residents.