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Travel Aid Firm Heads East

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Assist America Inc. is licensing its approach to providing emergency support services to a company in China.

The Princeton, N.J., firm says it is teaching China Assist, Beijing, to offer similar services in China.

China Assist will help plan members who suffer emergencies get information, arrange for transportation and obtain medical care, Assist America says.

The Chinese travel assistance market could be huge because more than 20 million international travelers visit China each year, and more than 30 million Chinese residents travel to other countries each year, Assist America reports.


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