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Pru In League With Devils

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The New Jersey Devils hockey team has agreed to name its new arena after a corporate backer.

Prudential Financial Inc. and Devils Arena Entertainment L.L.C., an affiliate of the team, have reached a 20-year agreement to name the Newark, N.J. arena the Prudential Center. The price of the deal was not disclosed.

In addition to the 3-time Stanley Cup champion, the stadium will house a Major Indoor Soccer League team as well as other professional and college sporting events.

The Prudential Center is scheduled to open next fall.