Networking with CPAs may help expand your business. Local CPAs may have wealthy clients and likely don’t offer services that compete with your business. Likewise, you may be able to offer the CPA’s services to your clients. To find and work with such CPAs entails following a seven-step plan:
1. Qualifying CPAs
In forming a strategic alliance with a CPA, consider her client base, business philosophy, attention to ethics and client service, services offered, and size of firm. You want to work with those who target your prospects without competing with you.
2. Setting the stage
Meet with qualified CPAs to see if an alliance is appropriate. State your intentions and highlight the mutual benefits of working together.
3. Preparing for the meeting
Develop a series of questions to help you understand the CPA’s practice and to address such issues as client retention, revenue generation, business development, and solving clients’ financial problems.
4. Meeting day